About Us

Riches Deluxe was born from the ground up. My son and I started it together with one goal: to create something of our own and leave the hustle behind. I handcrafted the first pieces, and he sold out our first drop. He didn’t give me a dollar—but I didn’t mind. I was just proud of him.

In 2022, I lost my son. That pain became my purpose.

Today, I carry this brand forward in his honor. Riches Deluxe is more than clothing—it’s a tribute, a legacy, and a mission. Family built. Black owned. Rooted in love, resilience, and the belief that even from the bottom, we can rise.